fashion-fantasy

Fashion Fantasy

Fashion Fantasy

Posted by arnot Posted in fashion style

Fashion Fantasy VS Fashion Business

Mintel, the leading market research firm, recently published a study highlighting the importance of this segment. According to Mintel:

* Nearly 25% of British women now wears size 18 pluswomen’s clothing.

But, while the plus size huge opportunities but also poses a riddle retailers how to promote plus size addition to the normal size.

* Over 50% of women size 18 found that not enough shops offer a wide range of options to suit various sizes.

For example, we saw the Macy’s boutique opening and closing Plus size, so struggled to find the right tone to bring plus size women (without a convenient here), but the damage is not a fashion brand forward image.But seems hopeless. The popularity of certain models / types of the body is the main indicator of the best fashion (think Twiggy and Kate Moss). And the latest news from the runway shows that the ratio of planners eventually get their heads around the ideas of fashionable plus size women.

* Appearance Models Super Plus (for example, Ashley Graham).

This shows that in the next few years we will finally see a female Plus size out of the rack in the back of the store. You can expect to see greater integration of irregular size and size Plus, as well as the emergence of more Plus size designer boutiques. It also shows that advertising agencies will soon begin paying a larger plus models in ads for related goods and services as the stigma associated with large body size decreases. Jacob Brown

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